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so you’re looking for a branding checklist!

Maybe you just started a business. Maybe you’ve had one for a while and just need a refresh. Maybe you’re feeling a little overwhelmed by the process and are wondering where to start.

I totally get it because I’ve been there. Every creative entrepreneur has been there. It’s complicated, it’s messy, it’s confusing…and it’s oh so necessary.

So I’ve devoted myself to making this process as simple as possible for you so that you can effortlessly design your life.

Enter this effortless branding checklist. Let’s get started.

the 6 step branding process
1. identify your ideal client
  • Give them a name

  • Identify their problems

  • Consider your solutions

2. determine your brand messaging
  • Write purpose, mission, and vision statements

  • Discover your UVP (unique value proposition)

  • Choose your brand values

  • Write a catchy tagline

3. craft your visual identity
  • Build a moodboard

  • Design a primary, secondary, and tertiary logo

  • Select your brand colors and fonts

4. build your website
  • Take brand photos

  • Choose your web design platform

  • Use your brand messaging and visual identity as a guide

5. set up your socials
  • Build profile pictures, static text, highlight covers, cover photos, etc. that align with your brand

  • Create content templates that you can pull from

6. design brand-aligned client materials to reach your target audience


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